Why do fashion designers only work with thin models?

Today the fashion for natural female figures and healthy fullness is returning again. However, very thin and tall girls still appear on the catwalks. Why are fashion designers, designers and other trendsetters in no hurry to sew outfits for owners of popular curvaceous forms?

When did the fashion for thin fashion models begin?

The fashion for female figures at all times was different. Either unearthly fragile virgins, now magnificent babes, then slender and fit women were popular. The stars of the 40s and 50s were by no means "thin". In the middle of the last century, girls who had feminine forms were considered beauties. But in the 60s there was a real revolution in the beauty industry. He was prompted by the appearance of a model of Leslie Hornby, known as Twiggy. With a height of 166 cm, the girl weighed only 40 kg (for comparison: Marilyn Monroe, whose height was also 166 cm, weighed 55 kg).

The fragile, weightless Twiggy, with her short haircut resembling an eternal child, won the hearts of not only the British, but also the inhabitants of the whole world. Despite the fact that this girl very quickly completed her brilliant career, her influence on the fashion world was enormous. It was thanks to her that a new standard of beauty appeared, which existed for many years. Now a woman who looked like a teenager was considered to be a beauty: small breasts, “boyish” hips, thin legs, pronounced cheekbones. And the first to catch the new fashion were fashion models and clothing designers. Following this, a “boom” began in thinness among women of fashion of all ages, but she found especially many followers among teenagers.

Despite the numerous speeches of doctors who warned girls about the dangers of anorexia, thousands of schoolgirls and students tormented themselves with fierce diets in attempts to achieve an ideal figure. Often the pursuit of beauty ended in failure. This did not stop the young beauties, because everyone dreamed of having a Twiggy figure. Many of the fashionistas ceased to adequately assess their appearance and brought themselves to exhaustion. There are cases when fashion models weighed 38, 35, or even 28 kilograms. Almost all of them died before they were 30 years old.

However, a new fashion came to hand for fashion designers. It turned out that the popularity of thinness is very practical and beneficial in creating costumes. And the images of the 50s, providing for the woman's roundness, quickly disappeared into the past.

Why do designers prefer to work with tall and thin fashion models?

The main reason is very simple: to sew an outfit for a thin girl is much easier. It is not necessary to work with the model personally. A figure devoid of any features does not require an individual approach. On a tall and thin girl, any suit options look great: short and long dresses, trousers and overalls, tops and pullovers ... Even the most extravagant designer dresses sit on a thin model “in shape”. Khudoba allows you to boldly experiment with styles, and high growth makes a girl like a "hanger". The clothes on it form spectacular free folds. Viewers who see such an outfit have a desire to purchase it. But on the “donuts” original designer products can look extremely comical.

For the beauty industry, individual traits do not matter, the "highlight" of a woman. On the catwalks they show not beautiful girls, but new outfits. Paying attention to the models themselves from the audience is not required. The standardized parameters of the figure allow us to treat the girls on the catwalk as moving dummies. Working with a thin model gives the fashion designer full scope for creativity, and the initial knowledge of the model parameters helps to avoid mistakes when creating a dress.

In addition, in photos and videos, girls look fuller than in reality. And if the model initially has extra pounds, it can ruin the frame, which is unacceptable for business.

Is fashion thinness in fashion models today?

Despite the fact that the fashion for thinness lasted for decades, models with feminine forms are gaining more and more popularity every year. Some “flat” models, which were previously successful, complain of job loss - modeling agencies refuse parameters 90-60-90 and seek to replenish their ranks with magnificent girls. Now you won’t surprise anyone with the victory of “puffy” at the beauty contest or “plus size” outfits from leading designers.

But the overthrow of the established ideals of fashion from the pedestal lasted for many years. Neither the death of girls from anorexia, nor the repeated warnings of doctors about the danger of painful thinness could stop the wave of popularity of flat forms. Only persistent propaganda of femininity gave the chance to the owners of rounded figures to receive the status of beauties without strict diets and exhausting trainings in gyms.

However, this does not mean that designers are ready today to abandon the usual model parameters. As before, thin girls remain the queen of the catwalks. This is especially true for the countries of the East (China, Korea). Oriental designers create outfits for Asian beauties who are naturally prone to thinness, have a thin bone and short stature. Today, there are two modes in parallel, the first of which extols the figures of the sample of the 50s, and the second remains true to the Twiggy ideal.

Advertising creators are wary of changes in fashion. In most advertising photos and videos, thin and tall girls continue to appear. If, however, the company chooses “dumpling” as a model for advertising, this is a rather bold and risky step. Nevertheless, every year more and more often in the advertising of clothes and lingerie you can see full models.

The main trend of modern fashion is the emphasis on health and naturalness. Now much more important is well-groomed hair, smooth skin and neat nails than matching the cherished 90-60-90. And if a girl takes care of herself, is attentive to her physical condition and does not neglect playing sports, she has every chance of becoming a model even if there are a couple of extra centimeters at the waist.