Ray Ban Eyewear

Summer is very close, and it's time to pick up sunglasses. But how to understand the assortment and buy a really high-quality product? About one of the best brands with many years of popularity, read on.

Ray Ban - what kind of company?

This brand is known worldwide for its high quality and exclusivity. Under its logo, accessories for sun protection and vision correction are available.

A bit of brand history

It all began in the 30s of the last century, during the rapid development of aviation. The increased loads negatively affected the pilots, including the eyes: there were complaints that prolonged exposure to bright light caused pain, some had headaches.

The American company Baush and Lomb developed a model with tinted glass, which quickly gained popularity and was taken into mass production under the name "Aviator". The military praised this invention, for example, General MacArthur did not part with these glasses and eagerly posed for them.

The next novelty was Wayfarer, which appeared in the 50s, its appearance marked the transition from metal to plastic frames, which significantly reduced the weight of the glasses. The model has not lost popularity for almost 30 years.

Subsequently, the company closely followed the changing fashion and regularly released goods taking into account trends of the time. For example, in the 70s, at the peak of the popularity of winter sports, the Skis and Sports collection appeared, which included the latest products from Vagabond and Stateside. Despite increased competition in the industry, these products have proven their worth. Hollywood stars began to give preference to the Ray Ban brand, accessories appeared in many films . The brand has gradually turned into a classic.

The business was stable until the 90s of the XX century, when the company became interested in buying other, smaller manufacturers, trying to focus on the manufacture of soft contact lenses. As a result, sunglasses began to lose their previous positions, which many competitors took advantage of . Debts increased, stock prices fell, investor incomes decreased.

Things went so bad that Ray Ban and a few other items had to be sold in order to stay afloat, the Italian company Luxottika.

Production was moved to Italy, and the “second life” of the brand began . Its current owner carefully monitors the quality of the product, producing high-end models and regularly replenishing the line with new products.

Ray Glasses Models

There are three classes of manufactured accessories in the markets:

  • sun protection (classic);
  • fashionable (following modern trends);
  • products using the latest technology.

The most popular types:

  1. Aviator
  2. Wayfarer;
  3. Erika;
  4. Clubmaster
  5. Round metal;
  6. Cats;
  7. Caravan;
  8. Hexagonal Octagonal;
  9. Scuderia Ferrari.

Reference! Products vary in degree of dimming (from completely transparent to strong, transmitting no more than 18% of the light), type of lens (classic versions, polarization - protects from dazzling objects, or photochrome, darkening depending on the level of illumination).

How to understand that branded glasses?

The more famous the brand, the greater the risk of buying a fake. However, there are nuances that will make it possible to determine that this is an original product:

  • presence of a number on the handle;
  • name of the model and manufacturer (in the form of engraving);
  • the lens contains two types of logo, frontal and a combination of letters RB.

On a note! Purchase goods only in company stores. When looking at models in other outlets, consider their real value, which cannot be lower than 3 thousand rubles. Low price is a reason to doubt the quality of the product.

The selection of glasses is so vast that everyone will find a suitable option. We hope that our information has helped the reader to make a pleasant and necessary purchase.