Brands that accept old things: who does it and why?

Have you seen a commercial promising to exchange an old coat for a new one? Do you think this is a trick of sellers attracting a buyer to their stores? Not always. There are brands that actually collect old clothes!

After all, an unnecessary thing can serve a little more. In this case, the owner will not only take it to a landfill, but will receive compensation in the form of a discount. Well, a reasonable approach, not only in terms of benefits, but also in terms of ecology.

It is environmental considerations that guide companies involved in the recycling of old clothes. They are supported by many well-known brands, which included the reception of old textiles in the list of services rendered. Surprisingly, it is a fact: now clothes in the store can not only be bought, but also handed back!

Brands That Take Old Things

People of the older generation remember the times when rag-pickers walked the streets. They took the rags. Rags for wiping hands, machine tools and mechanisms, packaging were then made from it. Today, the old junkers are gone. And their functions were taken over by the giants of the mass market.

Reasons for taking old things

In each house there are several things that are no longer needed, but it is a pity to throw out. And if you can give them to those in need or give a "second life"? Already not so sorry! Just how to do it?

Important! A few years ago, Russia joined the recycling program for old clothes.

It is not a desire to save people from trash, but the amount of waste harmful to the environment.

Brands, like no other, see the scale of the problem! And they also understand that inaction in the near future will lead to a disastrous result .

Well-known companies pondered the solution of the issue, and found a method familiar to our grandmothers. He is known to you, remember the rustic rugs made of fabric scraps.

But how to make sure that, working on an industrial scale, does not allow an increase in the number of landfills? Such an exit was the idea to expand the functionality of stores.

What brands accept clothes

Important! Now, outlets not only sell, but also accept unnecessary textiles. This is not only clothes, but also curtains, bedding, towels, tablecloths.

H & M

H & M stores are ready to accept products of any brand .

Important! For clothes and interior textiles, H & M employees issue a discount coupon. It allows you to buy goods at 15% cheaper.

One person has the opportunity to receive two coupons during the day . Unfortunately, it will not be possible to hand over jewelry, metal products, glass and shoes.


Monki branded stores work similarly. True, they have less discounts - 10% .

Reference! The state of the textiles for H&M and Monki does not matter.


Uniqlo accepts only its own brand and only clean, tidy things.

The company has its own charitable foundation, to which all accepted clothing goes.

Reference! Items collected by Uniqlo are distributed to refugees, and the process of their extradition is controlled by the UN.

Mudd jeans

The Dutch company Mudd Jeans has chosen a different path - clothing rental .

Reference! A fashionable item is offered to rent at Mudd Jeans for a year, then return and take another at a discount.

Worn jeans are being restored and rented again. Only those that cannot be restored are disposed of.


And IKEA does not accept clothes, but it takes home textiles, including bathrobes, tulle and decorative pillowcases .

At the start of the program, the store gave a discount on the purchase of new bedding. Now you can just donate your old items that will go to charity.

In the end, not everything in life is measured by discounts. Someone warms the idea that their things will bring joy to other people.

Not just clothes

With clothes and textiles it all started. But this was not limited to! Today, brands also accept shoes and jewelry .


Everests of discarded shoes grow annually.

Reference! The period of decomposition of leather shoes varies from 10 to 80 years. During this time, a huge amount of dangerous decay products gets into the soil and atmosphere.

It’s quite realistic not to increase these mountains; the recycling of old shoes is also possible.

More recently, two brands began to accept for processing obsolete shoes - the Swedish Vagabond and the domestic Rendez-Vous .

Reference! Both stores accept shoes of any manufacturer.

The program involves absolutely all outlets of these brands, regardless of location.

Rendez-Vous store for every pair delivered, gives customers a discount on the purchase of a new pair . You can even return unnecessary shoes to an online store courier.


The reasons merchants accept jewelry have remained unchanged for a long time.

Precious metals - highly liquid goods, going to remelting . Then new rings, earrings, bracelets are made.

"Jewelery" willingly accept buying, pawnshops. This attractive market in our country has long been developed. Semi-legal firms and reputable companies work on it.

Reference! You can rent old, broken or boring jewelry in exchange for new ones at an additional cost at retail outlets of Adamas, Moscow Jewelry Factory, and SUNLIGHT.

Why do branded companies have old things

Brand companies themselves do not need things as such. Another thing is important for them - to make textile production waste-free . That is, the old thing will either be donated to charity or serve as raw material for the production of new products.


Overseas brands of leather shoes are engaged in the alteration of their products. We do not have such a scheme yet, since both Vagabond and Rendez-Vous are not manufacturers, but multi-brand stores. They collaborate with processing enterprises involved in the mechanical grinding of shoes along with used tires.

The result is a rubber crumb with an admixture of leather pieces. Baby is willingly bought by construction organizations involved in the arrangement of sports facilities.

Reference! The spring-loaded coating of treadmills, playgrounds, tennis courts - all this was once a shoe for people or cars.


The range of applications of old clothes is wider. All handed over textiles are sent to the I: Co factory located in Germany. There it is sorted depending on the degree of deterioration and the composition of the material.

Good things have a chance to find new owners, they are sent to charitable organizations that distribute clothes between the homeless, the poor and those affected by disasters.

Worn and damaged items are recycled . Synthetic fibers are converted into raw materials for new fabrics.

Reference! The fate of cotton depends on the amount of impurities. Some things become wiping rags. Another is crushed and blended with new cotton. Dense cotton fabrics, for example, jeans, are made from the resulting raw materials.

Of materials unsuitable for such purposes, technical felt, soundproof materials, floor coverings, and fiber for making sofas are made .

The German plant is a model of non-waste production. Not even that small part of things that are absolutely unsuitable for processing is thrown away. They are burned, and the resulting energy is used in the production cycle.

Small brands use accepted things a little differently. They are passed on to needy people and animals. Yes, dogs and cats in shelters sleep on bedding from unnecessary clothes !

And also junk - material for needlework . Some folk crafts specifically collect clothes to cut them into strips and weave colored rugs from them!

Every year, new companies join the reuse initiative. Some of them are ready to fulfill the function of an exchange point, and some are ready to take a feasible part in processing some things into others.

Do not know where to put unnecessary things? Take them to the store!